Micro-influencers are social media users who have a smaller but highly engaged following, typically ranging from 1,000 to 100,000 followers. They often focus on specific niches, such as fitness, beauty, or travel, allowing them to connect more personally with their audience. Brands often collaborate with micro-influencers to promote products or services, as their recommendations can feel more authentic and relatable. Due to their smaller audience size, micro-influencers usually have higher engagement rates compared to larger influencers. This means their followers are more likely to interact with their content, leading to better conversion rates for brands. As a result, micro-influencers have become valuable partners in digital marketing strategies.