Location-based marketing is a strategy that targets consumers based on their geographic location. Businesses use technologies like GPS, Wi-Fi, and mobile data to send personalized advertisements or offers to potential customers when they are near a store or specific location. This approach helps companies reach people at the right time and place, increasing the chances of engagement and sales. By utilizing mobile apps and social media, brands can create tailored promotions that resonate with local audiences. For example, a restaurant might offer a discount to users who are within a certain distance, encouraging them to visit. This method enhances customer experience and drives foot traffic to physical locations.