Proximity marketing is a strategy that uses location-based technology to send targeted messages or promotions to consumers' mobile devices when they are near a specific location. This can be achieved through various methods, such as Bluetooth, Wi-Fi, or GPS, allowing businesses to engage customers in real-time and enhance their shopping experience. By leveraging proximity marketing, businesses can increase foot traffic and sales by delivering relevant offers or information directly to potential customers. This approach is particularly effective in places like retail stores, shopping malls, and events, where immediate engagement can lead to higher conversion rates and customer satisfaction.