Localization is the process of adapting a product or content to meet the language, cultural, and other specific needs of a particular region or market. For example, when a video game like The Legend of Zelda is released in different countries, it may be translated into the local language and adjusted to reflect cultural references that resonate with players in that area. This practice goes beyond just translation; it also involves modifying images, colors, and even gameplay elements to ensure they are appropriate and appealing to the target audience. By localizing products, companies like Netflix can connect better with viewers around the world, making their offerings more relevant and enjoyable.