Culturalization is the process of adapting a product, service, or content to fit the cultural norms and preferences of a specific audience. This goes beyond simple translation; it involves understanding local customs, values, and behaviors to ensure that the offering resonates with the target market. For example, a video game like The Sims may include culturally relevant characters and storylines to appeal to players in different countries. In the world of marketing, culturalization helps brands connect with consumers on a deeper level. By recognizing the unique aspects of a culture, companies can create campaigns that feel authentic and relatable. For instance, Coca-Cola often tailors its advertisements to reflect local traditions and celebrations, making their message more impactful.