Internationalization is the process of designing a product or service so that it can be easily adapted for different languages and cultures. This means considering various factors like language, cultural norms, and local regulations right from the start. For example, a software application might need to support multiple languages, such as Spanish and Mandarin, to reach a broader audience. By focusing on internationalization, companies can expand their market reach and improve user experience for diverse populations. This approach not only helps in translating content but also ensures that the product feels familiar and relevant to users in different regions, enhancing its global appeal.