Key performance indicators (KPIs) are measurable values that help organizations assess their progress toward specific goals. They provide a clear way to evaluate performance and make informed decisions. KPIs can vary by industry and may include metrics like sales growth, customer satisfaction, or operational efficiency. Organizations use KPIs to track performance over time and identify areas for improvement. By setting specific, measurable, achievable, relevant, and time-bound SMART goals, businesses can align their strategies with desired outcomes. Regularly reviewing KPIs allows teams to adjust their efforts and ensure they are on track to meet their objectives.