A keresőoptimalizálás, or search engine optimization (SEO), is the process of improving a website's visibility on search engines like Google. By optimizing various elements of a website, such as content, keywords, and structure, businesses can increase their chances of appearing higher in search results, attracting more visitors. Effective keresőoptimalizálás involves both on-page and off-page strategies. On-page techniques include optimizing titles, meta descriptions, and images, while off-page strategies focus on building backlinks from other reputable websites. Together, these practices help enhance a site's authority and relevance, ultimately driving more organic traffic.