International marketing refers to the process of promoting and selling products or services in multiple countries. It involves understanding different cultures, consumer behaviors, and market conditions to effectively reach a global audience. Companies must adapt their marketing strategies to fit local preferences and regulations, which can vary significantly from one country to another. To succeed in international marketing, businesses often conduct market research to identify opportunities and challenges in foreign markets. They may also collaborate with local partners or use digital platforms to enhance their reach. Key elements include branding, advertising, and distribution channels tailored to each specific market.