Global marketing refers to the process of promoting and selling products or services across international borders. It involves understanding diverse markets, cultures, and consumer behaviors to effectively reach a global audience. Companies often adapt their marketing strategies to fit local preferences while maintaining a consistent brand image. To succeed in global marketing, businesses must consider factors such as cultural differences, economic conditions, and legal regulations in various countries. This approach helps companies identify opportunities and challenges in different markets, ultimately leading to increased sales and brand recognition worldwide.