Distribution channels refer to the pathways through which goods and services travel from producers to consumers. These channels can include various intermediaries such as wholesalers, retailers, and agents, which help facilitate the movement of products. By using distribution channels, businesses can reach a wider audience and ensure that their products are available in the right places at the right times. Different types of distribution channels exist, including direct and indirect channels. In a direct channel, producers sell directly to consumers, while in an indirect channel, intermediaries are involved. Understanding these channels is crucial for companies like Amazon and Walmart to optimize their sales strategies and improve customer access to their products.