Institutional communication refers to the ways organizations share information internally and externally. This includes communication between employees, management, and stakeholders, as well as public relations efforts aimed at the broader community. Effective institutional communication helps ensure that everyone is informed and aligned with the organization's goals and values. Key components of institutional communication include newsletters, press releases, and social media. These tools help convey important messages, updates, and announcements. By maintaining clear and consistent communication, institutions can build trust, enhance their reputation, and foster a positive relationship with their audience.