A press release is a written statement that organizations use to announce newsworthy information to the media. It typically includes details about events, product launches, or significant achievements. The goal is to attract attention from journalists and encourage them to cover the story in their publications or broadcasts. Press releases follow a specific format, often starting with a headline and a dateline. They provide essential information in a clear and concise manner, including quotes from key individuals, such as company executives or experts. This helps to convey the importance of the news and its relevance to the audience.