Influencerlar, or influencers, are individuals who have the power to affect the purchasing decisions of others due to their authority, knowledge, or relationship with their audience. They often share content on social media platforms like Instagram, YouTube, and TikTok, where they engage with followers and promote products or services. These influencers can be categorized into different types based on their follower count, such as micro-influencers with smaller, niche audiences or macro-influencers with larger followings. Brands often collaborate with influencerlar to reach specific demographics and enhance their marketing strategies.