Inbound marketing is a strategy that focuses on attracting customers through valuable content and experiences tailored to their needs. Instead of pushing products or services onto potential buyers, it aims to draw them in by providing helpful information, engaging social media posts, and informative blogs. This approach builds trust and fosters relationships with customers. The key components of inbound marketing include content marketing, search engine optimization (SEO), and social media marketing. By creating relevant content and optimizing it for search engines, businesses can increase their visibility online. This helps them connect with their target audience and ultimately convert leads into loyal customers.