Social media marketing is the process of using platforms like Facebook, Instagram, and Twitter to promote products or services. Businesses create engaging content, such as images, videos, and posts, to connect with their audience. This helps them build brand awareness and attract potential customers. By interacting with users through comments and messages, companies can foster relationships and gain valuable feedback. Social media marketing also allows businesses to target specific demographics, making their advertising efforts more effective. Overall, it’s a powerful tool for reaching and engaging with a larger audience in today’s digital world.