Inbound refers to a marketing strategy focused on attracting customers through valuable content and experiences tailored to their needs. This approach often utilizes tools like blogs, social media, and search engine optimization (SEO) to draw potential customers in, rather than pushing products through traditional advertising methods. In the context of business, inbound can also describe the process of receiving goods or services. For example, inbound logistics involves the transportation and storage of materials needed for production. This ensures that companies have the necessary resources to meet customer demand efficiently.