Outbound refers to the process of sending information, products, or services away from a central point, often in a business context. This can include activities like shipping goods to customers or making outbound calls to potential clients. The goal is to reach out and engage with individuals or organizations outside the company. In marketing, outbound strategies involve actively promoting products or services through methods such as telemarketing, direct mail, or advertising. Unlike inbound marketing, which focuses on attracting customers through content and engagement, outbound seeks to initiate contact and generate interest directly.