Hard seltzers are alcoholic beverages made by fermenting sugar and adding carbonated water, resulting in a light and refreshing drink. They typically contain around 5% alcohol by volume (ABV) and are often flavored with natural fruit essences, making them a popular choice for those seeking a low-calorie alternative to traditional beers and cocktails. These drinks have gained popularity in recent years, especially among younger consumers. Brands like White Claw and Truly have led the market, offering a variety of flavors and options. Hard seltzers are gluten-free and often have fewer carbohydrates than many other alcoholic beverages, appealing to health-conscious drinkers.