Truly is a brand that specializes in producing hard seltzers, which are alcoholic beverages made from carbonated water, alcohol, and flavoring. Launched in 2016, it quickly gained popularity for its refreshing taste and lower calorie content compared to traditional beers and cocktails. The brand offers a variety of flavors, appealing to a wide range of consumers. In addition to hard seltzers, Truly has expanded its product line to include other alcoholic beverages, such as lemonade and iced tea options. The brand is known for its commitment to quality ingredients and has become a significant player in the growing hard seltzer market.