Bon & Viv is a brand of hard seltzer that was launched in 2012. It is known for its refreshing taste and low-calorie content, making it a popular choice among consumers looking for a lighter alcoholic beverage. The drink is made with sparkling water, alcohol, and natural fruit flavors, and it contains no added sugars. The brand was co-founded by Nicki Kucko and Jesse Karp, who aimed to create a beverage that combines the fun of cocktails with the health-consciousness of seltzer. Bon & Viv has gained a loyal following and is often enjoyed at social gatherings, outdoor events, and casual get-togethers.