White Claw is a popular brand of hard seltzer, which is an alcoholic beverage made by fermenting sugar and adding carbonated water and flavoring. Launched in 2016, it quickly gained popularity for its light, refreshing taste and lower calorie count compared to traditional beers and cocktails. The drink is available in various flavors, including mango, black cherry, and lime, appealing to a wide range of consumers. Each can typically contains around 5% alcohol by volume (ABV) and is gluten-free, making it a favored choice for those seeking a healthier alternative to other alcoholic drinks.