Homonym: gimmicks (Tricks)
A "gimmick" refers to a clever or unusual device, scheme, or trick designed to attract attention or promote a product. Often used in marketing, gimmicks can make a product stand out in a crowded market. For example, a unique packaging design or a catchy slogan can serve as a gimmick to draw customers in.
In entertainment, gimmicks can enhance performances or create memorable moments. For instance, a magician might use a gimmick like a hidden trapdoor to perform an illusion. While gimmicks can be effective, they may also be seen as superficial if they overshadow the actual quality of the product or performance.