Publicity refers to the act of promoting or drawing attention to a person, organization, product, or event through various media channels. It aims to create awareness and generate interest among the public, often using tools like press releases, social media, and public events. Publicity is typically unpaid, distinguishing it from advertising, which involves paid placements. Effective publicity can enhance a brand's reputation and visibility, leading to increased engagement and potential sales. It relies on strategic communication and storytelling to capture the audience's attention. Successful publicity campaigns often involve collaboration with journalists, influencers, and media outlets to reach a wider audience.