Generic grocery brands are products that are typically sold under a store's label rather than a well-known brand name. These products often offer similar quality and taste to their branded counterparts but at a lower price. They can include a wide range of items, from cereals and snacks to cleaning supplies and personal care products. Many consumers choose generic brands to save money while still getting the essentials they need. Stores like Walmart and Costco often have their own generic lines, which can help shoppers find budget-friendly options without sacrificing quality.