Store brands, also known as private labels, are products that retailers sell under their own brand name rather than a national brand. These products are typically manufactured by third-party companies but are marketed exclusively by the retailer. Store brands often offer similar quality to national brands at a lower price, making them an attractive option for budget-conscious consumers. Many grocery stores, such as Walmart and Kroger, have developed their own store brands to compete with well-known brands. These products can range from food items to household goods, providing shoppers with a wide variety of choices while often promoting savings.