Private label products are goods that are manufactured by one company but sold under another company's brand name. Retailers often use private labels to offer unique products at competitive prices, allowing them to differentiate themselves from competitors. These products can range from food items to clothing and household goods. Typically, private label products are produced by third-party manufacturers, which means the retailer has control over branding, packaging, and pricing. This strategy can lead to higher profit margins for retailers, as they can set their prices without the constraints of established brand pricing. Examples include store brands found in supermarkets and discount retailers.