Direct distribution is a method where products are sold directly from the manufacturer to the consumer, bypassing intermediaries like wholesalers or retailers. This approach allows companies to maintain better control over their pricing, branding, and customer relationships. In direct distribution, businesses often use channels such as online sales, company-owned stores, or direct mail. This strategy can lead to cost savings for both the company and the consumer, as it eliminates the need for middlemen. Examples of companies using direct distribution include Apple with its retail stores and Warby Parker with its online sales model.