Designers like Futura focus on creating typefaces that are geometric and modern. Futura, designed by Paul Renner in the 1920s, is known for its clean lines and simple shapes, making it a popular choice for various design projects. These designers often emphasize functionality and readability in their work. Similar typefaces, such as Avenir and Helvetica, share the same principles of clarity and minimalism, appealing to both graphic designers and typographers alike.