Futura is a geometric sans-serif typeface designed by Paul Renner in 1927. It is known for its clean lines and modern appearance, making it popular in various design fields, including advertising and branding. The typeface features a simple, uniform structure, which contributes to its legibility and versatility. Futura is often associated with the Bauhaus movement, emphasizing functionality and minimalism. It has been widely used in both print and digital media, appearing in logos, book covers, and signage. Its timeless design continues to influence contemporary typography and remains a favorite among designers.