Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988. Its name means "future" in French, reflecting its modern and clean design. Avenir is known for its versatility and readability, making it popular for both print and digital media. The typeface features a harmonious blend of geometric shapes and humanist elements, which gives it a friendly yet professional appearance. Avenir comes in various weights and styles, allowing designers to use it in a wide range of applications, from branding to editorial design.