Data tracking refers to the process of collecting and analyzing information about user behavior and interactions with digital platforms. This can include monitoring activities such as website visits, clicks, and purchases. Companies use data tracking to understand customer preferences and improve their services. Common tools for data tracking include cookies, web beacons, and analytics software. These tools help businesses gather insights that can inform marketing strategies and enhance user experience. However, data tracking also raises privacy concerns, prompting discussions about the ethical use of personal information and the importance of user consent.