Customization options refer to the various ways a product or service can be tailored to meet individual preferences. This can include changes in design, features, or functionality, allowing users to create a more personalized experience. For example, in software applications, users might choose different themes or layouts to suit their style. In the context of consumer goods, such as clothing or electronics, customization options might involve selecting colors, sizes, or additional features. This flexibility enhances user satisfaction by enabling them to select attributes that align with their specific needs and tastes, ultimately leading to a more enjoyable experience.