Customization, or personalization, refers to the process of tailoring products or services to meet individual preferences and needs. For example, when you shop online, websites like Amazon recommend items based on your previous purchases and browsing history. This makes your shopping experience more enjoyable and relevant, as you see products that align with your interests. In addition to shopping, customization can be found in various areas of life, such as social media platforms. These platforms curate content based on your interactions, showing you posts and updates that resonate with you. This personalized approach helps create a more engaging and meaningful experience for users.