Content personalization is the process of tailoring information and experiences to individual users based on their preferences, behaviors, and interests. This approach helps businesses and websites deliver relevant content, making it more engaging and useful for each visitor. For example, when you shop online, you might see product recommendations that match your previous purchases or browsing history. By using data analytics and algorithms, companies can create a more customized experience for their users. This can lead to increased customer satisfaction and loyalty, as people are more likely to return to platforms that understand their needs, like Netflix or Amazon.