Customer Relationship Management (CRM) systems are software tools designed to help businesses manage their interactions with current and potential customers. They store customer information, track sales, and analyze data to improve customer service and relationships. By organizing this information, companies can better understand customer needs and preferences. These systems often include features like contact management, sales tracking, and marketing automation. CRM systems enable businesses to streamline processes, enhance communication, and ultimately increase customer satisfaction and loyalty. They are essential for companies looking to build long-term relationships with their clients.