Customer Relationship Management (CRM) systems are software tools designed to help businesses manage their interactions with current and potential customers. They store customer information, track sales, and analyze data to improve customer service and relationships. By organizing this information, companies can better understand customer needs and preferences. These systems often include features like contact management, sales tracking, and marketing automation. Popular CRM systems, such as Salesforce and HubSpot, enable businesses to streamline their processes, enhance communication, and ultimately increase customer satisfaction and loyalty.