A customer journey refers to the complete experience a customer has with a brand, from the first interaction to the final purchase and beyond. It includes various stages such as awareness, consideration, and decision-making, where customers engage with different touchpoints like websites, social media, and customer service. Understanding this journey helps businesses improve their marketing strategies and enhance customer satisfaction. Mapping out the customer journey allows companies to identify pain points and opportunities for improvement. By analyzing customer feedback and behavior, businesses can tailor their offerings and communication to better meet the needs of their audience, ultimately leading to increased loyalty and sales.