A User Journey is the process that a person goes through when interacting with a product or service. It starts from the moment they first hear about it, through their decision-making, and continues until they become a loyal customer. This journey helps businesses understand how users feel at each stage, allowing them to improve the overall experience. Mapping out a User Journey involves identifying key touchpoints, such as visiting a website or using an app. By analyzing these interactions, companies can tailor their offerings to meet the needs of their users, ultimately leading to higher satisfaction and engagement with the brand.