Surveys are tools used to gather information from a group of people. They often consist of a series of questions that can be answered in various ways, such as multiple choice or open-ended responses. Surveys help researchers, businesses, and organizations understand opinions, preferences, and behaviors of a specific population, making it easier to make informed decisions. Conducting a survey can be done in many ways, including online platforms, phone interviews, or paper forms. For example, a company might use a survey to find out how satisfied customers are with their products. The results can guide improvements and enhance customer experience, ultimately benefiting both the business and its clients.