A customer base refers to the group of individuals or organizations that regularly purchase a company's products or services. This group can vary in size and characteristics, depending on the business's target market. Understanding the customer base helps companies tailor their marketing strategies and improve customer satisfaction. Businesses often analyze their customer bases to identify trends and preferences. This analysis can include demographic information, such as age and income, as well as purchasing behavior. By knowing their customer base, companies can enhance their offerings and foster loyalty among their customers.