Custom packaging refers to the process of designing and producing packaging that is tailored to meet specific needs of a product or brand. This can include unique shapes, sizes, materials, and graphics that reflect the identity of the product. Custom packaging helps businesses stand out on the shelves and can enhance the overall customer experience. Many companies use custom packaging to improve brand recognition and protect their products during shipping. Options for custom packaging include boxes, bags, and labels, which can be made from various materials like cardboard, plastic, or biodegradable substances. This approach not only promotes the brand but also contributes to sustainability efforts.