Product packaging refers to the process of designing and producing the containers or wrappers that hold products. It serves multiple purposes, including protecting the product from damage, providing information to consumers, and attracting attention on store shelves. Effective packaging can enhance the overall appeal of a product and influence purchasing decisions. In addition to its protective role, product packaging often includes branding elements such as logos and colors that represent the company. It may also feature important details like ingredients, usage instructions, and expiration dates. Sustainable packaging options are becoming increasingly popular, as consumers seek environmentally friendly choices in their purchases.