Crisis communication is the process of managing information during an emergency or unexpected event that threatens an organization or community. It involves delivering clear, accurate, and timely messages to stakeholders, including employees, customers, and the media, to minimize confusion and maintain trust. Effective crisis communication helps to control the narrative and can prevent further damage to an organization’s reputation. Key elements of crisis communication include preparation, response, and recovery. Organizations often develop a crisis communication plan that outlines roles, responsibilities, and procedures for addressing potential crises. This proactive approach ensures that teams are ready to respond quickly and effectively when a crisis occurs.