Contextual targeting is a digital advertising strategy that displays ads based on the content of a webpage. Instead of relying on user data or browsing history, this method analyzes the text, images, and overall theme of a page to determine which ads are most relevant. For example, an article about healthy eating might show ads for nutritional supplements or fitness programs. This approach aims to enhance user experience by presenting ads that align with the current content, making them more likely to capture attention. By focusing on the context rather than individual user behavior, contextual targeting can also help protect user privacy.