Consumer trust refers to the confidence that buyers have in a brand, product, or service. It is built over time through consistent quality, transparency, and positive experiences. When consumers trust a company, they are more likely to make purchases, recommend it to others, and remain loyal. Factors that influence consumer trust include customer reviews, brand reputation, and ethical practices. Companies that prioritize customer satisfaction and communicate openly about their products tend to foster stronger trust. This trust can lead to increased sales and long-term success in the marketplace.