Customer reviews are feedback provided by individuals who have purchased or used a product or service. These reviews can be found on various platforms, such as online retailers, social media, and business websites. They often include ratings, comments, and personal experiences, helping potential buyers make informed decisions. These reviews serve multiple purposes, including building trust and credibility for a brand. They can highlight the strengths and weaknesses of a product or service, guiding businesses in improving their offerings. Additionally, customer reviews can influence other consumers' purchasing choices, making them a valuable aspect of the shopping experience.