Company branding refers to the process of creating a unique identity for a business. This includes elements like the company name, logo, and slogan, which help distinguish it from competitors. Effective branding communicates the company's values and mission, making it easier for customers to recognize and connect with the brand. A strong brand can influence customer perceptions and loyalty. It shapes how consumers view the products or services offered and can lead to increased trust and recognition in the market. Overall, company branding plays a crucial role in building a lasting relationship with customers.