A slogan is a short, memorable phrase used in advertising and marketing to convey the essence of a brand or product. It aims to capture the attention of consumers and communicate a key message or value proposition. Slogans are often catchy and designed to be easily remembered, making them an effective tool for brand recognition. Companies like Nike and McDonald's use slogans to create a strong identity and connect with their audience. For example, Nike's slogan "Just Do It" encourages action and motivation, while McDonald's "I'm Lovin' It" promotes a positive experience. Effective slogans can enhance brand loyalty and influence consumer behavior.