A logo is a unique symbol or design that represents a company, brand, or organization. It helps people easily recognize and remember the brand. For example, the iconic Nike swoosh or the golden arches of McDonald's are logos that instantly bring their respective brands to mind. Logos can be simple or complex, but they all aim to convey the essence of the brand they represent. Logos are important in marketing and branding because they create a visual identity. A well-designed logo can communicate the values and mission of a brand, making it more appealing to customers. For instance, a logo for a tech company might use modern fonts and colors to suggest innovation and reliability.